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Sandgate business selling Titanic scent sunk by bad sales

By Folkestone Herald  |  Posted: March 26, 2012

Scents of Time, run by Sandgate businessman David Pybus, is to close down

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A SANDGATE businessman who secured £80,000 funding on hit BBC show Dragons' Den has called time on his company due to an apparent lack of trade.

Entrepreneur David Pybus appeared on the show in 2007, alongside Levi Roots of Reggae Reggae Sauce fame, and successfully negotiated a deal with Theo Paphitis and Peter Jones, who took 40 per cent of the company.

With their know-how and expertise he soon launched his own company, Scents of Time, which recreated fragrances from historical times.

He had planned to create about a dozen over the next two decades, but a slump in the market coupled with the recession has hit his figures and he intends to close at the end of April.

Mr Pybus, who runs the business alone from his Sandgate home, said: "In the perfume game we were up against some huge businesses such as Dior. It was like David versus Goliath except this time Goliath won. The stone in my slingshot wasn't big enough. We started strongly and it seemed to be going well but people don't have a lot of spare money for a luxury like us.

"I had the idea for an historical scent when I heard a crate of perfumes had been saved from the Titanic wreck. I thought how good it would be to recreate it, a smell from 90 odd years ago.

"I was working at Quest in Ashford at the time.

"I thought I could recreate the smell and it would be a worthwhile venture."

Shortly afterwards he applied to Dragons' Den.

Since then he has created five scents including Nenufar which was Cleopatra's perfume of choice, and Ankh which was inspired by the incense found in the tomb of Tutankhamen.

Each perfume comes in a specially designed glass bottle.

He currently has 500 bottles left of Night Star, the Titanic scent, which is reduced from £40 to £6.

He said: "The way the economy is at the moment, the Dragons weren't surprised when I said I was closing.

"I do talks on ships about perfumes so I'll continue doing that and hopefully write a book.

For more details please visit http://www.scentsoftime.co.uk

To buy a bottle of perfume email David at aromancer@btinternet.com

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